Cut Flowers of the World

Cut Flowers of the World is a comprehensive full-colour photographic guide
that describes and illustrates more than 330 different species of commercially
important flowers, foliages and potted flowers. This authoritative reference
emphasises flowers commonly used in the cut flower industry, providing
essential guidance on selection and handling for optimal results.

Each entry includes detailed plant descriptions, geographical origins, historical
overviews, cultivation requirements, cultivar information, and crucial
properties such as colours, scent and vase life. Quality criteria and proper
care instructions ensure successful flower handling from harvest to display.
More than 700 excellent full-colour photographs showcase the beauty, colour
variation and diversity of featured species.

Introductory chapters cover fundamental aspects including cultivation
methods, harvesting and shipping techniques, cultivar development, and
modern marketing trends—particularly the role of colour in customer
preferences. Comprehensive indexes, specialist terminology glossary and
reference lists enhance the book’s practical value. This essential reference
guide serves florists, retailers, wholesalers and anyone involved in the
international cut flower trade, combining scientific accuracy with commercial
practicality.